All casesFile — 09 / 18
Physicians Formula
Beauty / E-commerce2023Shopify Plus / Hydrogen / React
Shopify Plus redesign for a flagship US beauty brand
+0%
Conversion
§ 01The problem
500+ SKUs across categories, seasonal campaigns, skin-type personalisation.
§ 02The approach
Shopify Plus + custom Hydrogen theme for non-standard campaign pages.
Stack
Shopify Plus · Hydrogen · React · GraphQL
§ 03The result
500+
SKUs
200k
Organic/mo
+18% conversion rate, 200k+ organic visits/mo.