All cases
Beauty / E-commerce·Year: 2023
Physicians Formula
Shopify Plus redesign for a flagship US beauty brand
+18%
Conversion
500+
SKUs
200k
Organic/mo
Stack
Shopify PlusHydrogenReactGraphQL
Challenge
500+ SKUs across categories, seasonal campaigns, skin-type personalisation.
Approach
Shopify Plus + custom Hydrogen theme for non-standard campaign pages.
Outcome
+18% conversion rate, 200k+ organic visits/mo.